I build AI systems and Toronto data tools, run generative-engine-optimization experiments, prototype in VR, and write about psychology, belief, and the architecture of belonging.
AI & GEO
Claude Fable 5: 529 & 400 Errors, Fixed
The real launch-week issues and how to fix each.
GEO: 0 to 1,800 AI Citations in 120 Days
Optimizing for AI citation instead of clicks.
GEO: Optimizing for AI Citation
Why being cited beats being clicked.
Your Site as AI Infrastructure
Becoming a trusted source for ChatGPT & Claude.
The LLM-as-ETL Architecture
A data pipeline built around Claude.
Claude Code Spec Workflow
Turning ideas into shipped code.
Agent Zero
Notes from building an autonomous agent.
Toronto, in Data
Essays & Research
Hypersensitivity
A unified theory of adaptation across marginalized communities.
Terror Management
How death anxiety drives authoritarian belief.
The Princess & the Pea
When physical restriction mimics psychological disorder.
Belonging
How intra-community trauma shapes belonging.
The Gospel According to Kal-El
Myth, messiah, and Superman.
Winter Manifesto
For the modern solar cultist.